About the Carpathian Brand during the 4th Industry Forum in Karpacz

The Carpathians are one of the largest mountain ranges in Europe, a natural treasure of great beauty and high ecological value. They also represent an important economic, cultural and recreational environment in the heart of Europe, common to many people and countries.

With great tourist potential, they have all the advantages to become serious competition for the Alps and other regions of Europe. Despite the rich, diverse culture and great natural values, the Carpathians are still not discovered by tourists. There is still a lack of thoughtful promotion of the region, which has all the qualities to become one of the most popular tourist destinations in Europe. Are the set goals achievable? How to promote and invest in the Carpathian Brand? The guests of the 4th Industrial Forum in Karpacz will try to answer this question.

Representatives from Poland, Hungary and Romania will participate in the panel entitled Carpathian Brand – Ambitions versus Possibilities. The discussion will be led by Arleta Alicja Rybak, Journalist, OZEON Magazine, Foundation Center of Ecology Support. Their participation in the discussion confirmed Dumitru-Tudor Jijie, General Manager of Eastern Marketing Insights from Romania, Dawid Lasek, Secretary General of the Association of the Carpathian Euroregion Poland, Sándor Köles, President of the Carpathian Foundation from Hungary and Ryszard Skotniczny, Owner of Dwór Kombornia Hotel & SPA. The panel will be part of the Visegrad Economic Meetings thematic path. The aim of this concept is to promote the development of economic relations and the Visegrad countries as a region as a whole, and thus strengthen the ties between the economies of those countries.

The partner of the event is the Wacław Felczak Institute of Polish-Hungarian Cooperation aiming, among others, developing mutual scientific, educational, cultural, economic and sporting cooperation, as well as supporting activities that contribute to greater innovation and competitiveness of Poland and Hungary.