How to Encourage Visitors? Tourism as an Important Tool for National Promotion

During the 13th Europe-Ukraine Forum, which will be held in Rzeszów on 4-5 February, one of the topics discussed in the panels will be the role of tourism as a tool to promote the country.

Tourism is an important and rapidly developing branch of the economy and at the same time a great way to promote the country. Hotel infrastructure, recreation offer, communication accessibility and good advertising can convince tourists to come and spend their money in this particular place. Each country has its own advantages, which can attract tourists. The professional approach to tourism activities is as important as beautiful landscapes and monuments.

How to promote the country through tourism? Can effective marketing activities in the field of tourism stimulate the local economy? The participants of this panel will try to answer these and other questions.